Berrer Bogner production company audio/visual logo. This short "intro"/"lead in" to completed commercials has become the foundation to other lead-ins and motion graphics. It has been replicated and manipulated, but the basic elements basic movements are kept consistent with this original.

This is a step in a consistent, yet different direction, to the company's stationery. The need to color match and focus video monitors called for the use of smaller elements with varying colors. There are several details that are markers by our production vendors and contract staff that create a consistent overall look to the company's commercials.

One would be hard placed to identify the company's latest lead-in with its original--at least until the markers and structures are identified. Unfortunately, this is a personal website, and intellectual property is an issue.

 

Similarly, this is Berrer Bogner production company original production countdown. One may think that there are limited visual elements. This was done because during the sinc process, several visual elements would be distracting.

The change in color during the count, the sound, etc. were used to support the process. Later countdowns took out even more, but refined the details, i.e. sharpening the essential sound of the beat to within a fraction of a second.

Again, the original set the structure.

 
24 bumper - our nights were pretty busy last spring. Vanessa (my better half) and had fallen behind on our shows, so we planned a friend and family get-together to watch recorded episodes of 24. This interstitial (an invite) was done in After Effects and Soundtrack Pro, re-creating logo and elements in InDesign and pushing them out via Photoshop. I think it’s important to enjoy what you do.
Kung Fu Hustle movie trailer I did for similar reasons. A favorite movie that was used when Final Cut Pro manuals were white and Soundtrack Pro and Live Type was still new to me. It was a good attempt, and posting it here forces me to go back to a project that has been on the backburner for more than a year. If this works, I'll find a way to put up all those emails I've failed to respond to. I must be allergic to pro bono work.
Socquettes commercial - Inspired by Leon Battista Alberti, painter, poet, philosopher, musician, and architect contributed to the development of peep boxes. In the 15 century these wooden boxes with peep holes were used by traveling showmen to visually compliment elaborate narrations of exotic and fantastic tales. The scenes viewed through the peep holes were manipulated by strings and pulleys. By the 16th Century these raree shows were replaced by lewd mechanized animation, the advent of what we now call peep shows. What better inspiration for a hosiery ad? Illustrator, Photoshop, InDesign, Final Cut Pro, After Effects, I-Stop Motion, Bratz Dolls and even the kitchen table were used in this very risky concept. The box was removed as it detracted from the message.
     

This psa for the International Aids Vaccine Initiative is a variation on a project I did for another client but couldn't show here. I changed it to IAVI because, personally, my greatest concern are for those suffering from this disease. The images were randomly pulled from Getty Images (GI) to reveal a method of creating a particular psa. The intent of showing this was to get the client's buy in for the project and it worked. Other images from GI were eventually used. Here are the 15 and 30s, as well as radio spot (same order as above).

iavi.org iavi.org iavi.org
Save Our Parks public service announcement (PSA) made for the Save Our Parks Foundation website. The "design structure" carries forward from stationery and website. The budget was a primary concern, hence the visual medium, use of consumer camcorder, limited cast and post-production overhead.
Save Our Parks webmercial - Some considerations specific to this work were download size, viewing time and visual complexity. Regarding the latter, note the line at top of webmercial is continuous in the CSS version, yet disconnected in Flash version. To emphasize a tourist feel, camera stabilization features were turned off, a tripod was not used, and there were no quick edits. Yet, with the line connected, sometimes I felt that this made the movie less distinctive.  

This Set Free Ministries video was done as a class project for UCSD. Going into this there was no concept for the end product, and I was forced to use what I had to work with, or pull from other resources. There are some important lessons here. As someone that has hired artists and vendors to work on several projects, I have gained a great deal of insight into how difficult projects were accomplished and what limitations were overcome. There are a ton of limitations here, but they were overcome to produce a piece on time and with some qualities that could be refined at a later date.

This is going to take a while to download so be patient. If I remember correctly, I slept through the encoding process--another lesson learned. I could redo the project, improve the download process amongst other things, but then it wouldn't deserve to be on this page.

set free ministries

copyright 2007, Berrer Bogner